For any company trying to expand, it is important to keep tabs on prospective and current clients and customers. This helps the sales team strategise follow-ups and prioritise those who seem the most willing to do business. Today, using spreadsheets to manage this information is an obsolete method that is less efficient than using a Customer Relationship Management tool.
A CRM software allows businesses to keep track of their interactions with current and prospective clients and customers at all stages. These tools are reliable systems that integrate across departments such as sales, marketing and customer service, allowing teams to nurture better relationships and make faster sales. The CRM market is expected to reach $48.4 billion by 2020 due to the role of technology within businesses.
Here are some free tools that have received high ratings due to their usefulness, efficiency and intuitiveness when it comes managing client relationships.
Let’s look at the top CRM tools that cost nothing:
This cloud-based CRM tool caters to small and mid-sized businesses. The free version of HubSpot CRM includes features such as email scheduling, contact and meeting management and a live chat function.
One of the unique and most-appreciated features of this CRM tool is contact activity tracking. The free version lets users follow the activities of their contacts for up to seven days after the contact was added. While HubSpot is an entirely free tool, you might have to purchase its other products such as Service Hub or Marketing Hub based on your specific needs.
Freshsales is a CRM tool tailored towards businesses of any size and shape. The free version offers lead, contact and interaction management, as well as email marketing capabilities. This version also includes phone and email support.
Freshsales also comes with a paid version that offers functions such as SMS integration, pipeline management and multi-currency support.
Apptivo is a robust and free client management tool for companies that appreciate tailored CRM solutions. Apptivo works well for small and mid-sized businesses, as it’s easy to learn and doesn’t strain your budget. The Apptivo Premium version comes with a 30-day free trial for you to explore its various tiers of service.
The free Starter version comes with support for three users, contact sharing, reports and other support services. As a preferred CRM tool for SMBs, Apptivo allows functions such as lead lists, contact and opportunity management, record cloning, product catalogues and keeping track of appointments, tasks and notes in the free version.
Less Annoying CRM lives up to its name. The CRM tool simplifies the overwhelming features that many of the best client management apps often have. The tool boasts a sharp, clean and customisable interface.
The tool is ideal for small businesses as any sales team can figure out the interface in no time, bypassing a lengthy and cumbersome training process. Small businesses love Less Annoying CRM for its lack of unnecessary frills. The product has all standard features such as lead tracking, contact management, email tracking, task and meeting scheduling, reporting and support.
For small and mid-size businesses, a CRM tool can be a huge commitment. They can often be expensive and require training. However, with these free and top-rated CRM options, any business can now manage their contacts and leads easily and intelligently.